Most sought-after brand-influencer partnership types in France 2023
Content production for a brand's account was one of the leading type of partnership that influencers in France were sought for, according to a December 2023 survey. With 61 percent of respondents, it scored second, while simple product placement came first, with 76 percent of content creators wanting it as a type of brand partnership. Promotional code sharing and event invitation or participation also scored high, with 54 and 45 percent of respondents, respectively.